Business plan for a fitness centre Fitness One Coursework

Business plan for a fitness centre Fitness One - Coursework Example The business will be financed with ? 100,000 by a sole proprietor and ? 200,000 through a business loan from a bank. Sales are estimated to reach about ? 52,000 average for the first and second year. A positive cash flow is projected at the end of the first year. 2. Range Of Products To Be Offered Fitness One shall offer club membership for access to various fitness and health programs, to include: a. Swimming b. Tennis c. Fitness Center with cardio vascular and weight training equipment d. Court Sports e. Massage f. Physical therapy 3. Geographical Location I have chosen the Covent Garden area due to its proximity to my hometown in Canterbury. London would be my home base as this offers better market reach. Covent Garden in London is popular for its shops, street performers, bars, restaurants, theatres and the Royal Opera House. It is an Italian style piazza holding restaurants, bars and fashionable boutiques and is known for being the capital’s premier entertainment and leis ure destination. (Covent Garden Life.Com. 2007). Marlowe Arcade in Canterbury and Westgate Shopping Centre at Oxford are both popular destinations for both local residents and tourists. They are also the best places to put up Fitness One branches as they are situated along busy districts where the hustle and bustle happens. 4. Anticipated Customers, Target Market and their Distribution Fitness One will focus on  the young urban professionals as its primary customer base. The programs will be designed to address the health and fitness needs of this target market. 5. Statement Of Viability/ Keys to Success Fitness One shall rely on the following Internal and External Factors as its Keys to Success: a. Market Knowledge – b. Service Quality - c. Targeted Marketing Campaigns – Fitness One will prepare and implement promotional campaigns that will create noise in the market. It will utilize its Internet Marketing Channel to ensure that it would be positioned in the right m arket. d. Right Marketing Mix – Fitness One’s aims to penetrate the target market via Internet Marketing. Its primary location in London assures the company of a solid footing, as this placed is recognized to be Europe’s Best City for Business by the European Cities Monitor 2004. (Visit London. 2007) e. A systematic cash flow – Membership costs shall be determined basing on the services offered and the target number of members per month. 6. Staff & Skills Requirements In Early Stages (If Needed) The minimum required skills and experience for the start up crew are as follows: Staff Assistant – At least two years experience doing administrative job. Must be skilled in basic accounting and bookkeeping. She is responsible in consolidating information and sales reports from the store and shall provide administrative support as well. Purchasing Staff – At least three years doing purchasing work for a retail company. Must be knowledgably in the pro cesses in purchasing and as experience in supplier handling and relations. Store Supervisor – At least five years experience in store operations, two years as supervisor, with experience in Marketing and a graduate of any Business course Sales Staff – At least six months experience in sales in any kind of store industry Cashier – At least one year experience in store cashiering Inventory Staff – At least one year experience in Inventory Management 7. Explanation Of Basis For Planned

Drugs and Rock&roll Research Paper Example | Topics and Well Written Essays - 2000 words

Drugs and Rock&roll - Research Paper Example Rock and roll in the late 40s and 50s was mainly identified as African American music. Moreover, white middle-class youth enjoyed it immensely. These youth would go in search of dancing halls where rock and roll was the staple as the predominantly White areas would not play it. The notion that Rock and Roll music merely supports the pure expression of reality is erroneous. Since its inception in the 1950s many ‘Rock and Roll’ musicians have romanticized drug abuse and early death and have been partially responsible for the broad acceptance of psychedelic drugs in society. This scandalized their parents as they felt that White youth would inevitably adopt Black culture and mannerisms if they only listened to Black musicians. Mixing with Black people in any context was strictly forbidden in the 50s in the United States. The rock and roll beat, which was so intriguing, was viewed by the older generation of Americans as being similar to the primitive rhythms which originated in Africa. What was especially frightening for the parents of this era is that they could not seem to be able to stop their children from liking this new and foreign music. There were many attempts to quell the ‘wild’ beats used in rock and roll by using mellow White singers like Pat Boone re-do songs that were originally done by Black musicians (Evans, 1998). Moreover, this did nothing to stop the popularity of rock and roll among the youth. One of the reasons why parents were so concerned with this music genre is because the Black musicians did not make any effort to hide the fact that they believed that drugs were a necessity if one was to create good music. According to some rock and roll musicians, drugs would help the musician to explore his or her inner thoughts while simultaneously escaping the limitations of real life. This would result in enhanced creativity due to better sensory perception. Government authorities in America attempted to arrest the increased abuse of drugs but were unable to stop this trend. In 1951, Alan Freed, a White disc jockey from Cleveland launched a radio show known as "Moondog Rock 'n' Roll Party,". This station would only play music that was created by Black musicians. It has been claimed that the words ‘rock and roll’ were first heard on this station. Entire neighborhoods with White populations would tune in to this station whenever it was on air. More and more White musi cians, particularly the youthful ones, began to experiment with creating music that sounded like what was heard on Alan Freed’s Moondog Rock 'n' Roll Party. Rock lyrics were not only popular because they were rhythmic, but also because they challenged the accepted rules of the mainstream society. The music motivated the youth to revolt against the social norms. At that time, it was an accepted thing that â€Å"children should be seen and not heard†. Rock music challenged this norm by encouraging every living being to seek self expression. Rock also encouraged young adults to experiment with things they were unsure of, such as drugs, in order to establish for sure that they were not good. Hollywood culture took advantage of this misunderstanding caused by, among other things, the generation gap and started to generate documents claiming to â€Å"